Amy Brooks

Monarch Ammunition - Academy Sports + Outdoors Monarch ammunition brand was in desperate need for a redesign. Academy needed to eliminate the multiple designs and logos throughout the line and enhance the visual appearance while allowing the brand to stand out on the shelf from the national brands. The most important aspects of this redesign would allow for separation by ammunition type and quality. This project required extensive research in order to fully understand the product and the customers needs.

Maloney Watson Poser - Located in Boca Raton, Florida; Maloney Watson Poser specializes in renovation, from the ground up architecture as well as interior design. These talented individuals are known for their timeless taste, attention to detail and for listening to their clients. Upon all three coming together to form their new company, they were in need of a logo that reflected these qualities, rooted in tradition but with a contemporary flair.

Portfolio Samples - This assignment included structural design in addition to the graphics of the package. The end result was a combination of subtle floral imagery and a soothing color palette. The shape of the clamshell was to mimic the curves of a woman in addition to having a more natural feel in the hand of the consumer.

CVS In-Store Pet Products - CVS looked to improve upon and increase sales with a new line of pet products geared towards the contemporary pet owner. As part of the design team, I collaborated in the naming study, and then each of us branched out to explore designs based on our results. In addition to the graphics that were developing, we were also encouraged to include structural design elements as part of the overall look.

Weitzenhoffer Family College of Fine Arts - In the fall of 2004, the University of Oklahoma College of Fine Arts was in the midst of a renovation. In addition to the construction of a new art museum and renovating current buildings, the college also had a name change. The newly named Weitzenhoffer Family College of Fine Arts was looking for an identity system that would encompass all five disciplines of the college: Fine Art, Musical Theatre, Drama, Dance and Music.