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Lochair Branding

I was approached by lochair, whilst the brand was still in a completely conceptual stage. I was tasked with consulting on naming the brand, in collaboration with the creative director on the project. We moved around the concepts of natural, organic, Scottish-based and therapeutic. Eventually encompassing two words, to create a mental image and emotional impression by pre-existing association.
I ended up delivering a complete website design and the implementation, name-style, logo, packaging concepts, illustration assets and brand mood-board and guidelines.

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Freelance, Full-time
Aleks James
Graphic Designer/Illustrator London, United Kingdom