Bath & Body Works

A new Holiday Collection in a Winter Wonderland.
The new Holiday Traditions Collection evokes modern Christmas nostalgia with collectable characters and story-telling through variation
across the product line at shelf. You may find a polar bear with a red cape and peppermint cane as king of the Twisted Peppermint Forest.
In addition to custom illustrations created by
Alexandra, all of the fragrance names were
hand-crafted, and capture the whimsical spirit of the Holidays. Bold colors and metallic finishes shine brightly in store, helping to drive the holiday theme at Bath & Body Works.

project details
Illustration, Custom Typography,
Branding, Packaging
Featured in: The Dieline
Created at Beardwood & Co.

Alexandra Rubin
Independent Graphic Designer San Francisco, CA