gLike
OTR ADOPT
The objective of this project was to work with OTR ADOPT
to rebrand their current non-profit organization while further developing my knowledge of brand identity systems and working directly with a client. OTR ADOPT is a non-profit organization that saves abandoned buildings in Over the Rhine and sells them to buyers for an affordable price so that the buyers can restore the building and maintain OTR's historical architecture. I found OTR ADOPT to be a "heroic" organization, which then inspired my hero-like badge logo for the brand. I soft converted the brand maintaining elements from their previous logo and while adding new fresh elements to it as well.
