PACKAGING: LABELS FOR STERLING CUT GLASS
Customized carry-out packaging designed to highlight the etched barware and customers logo. The customized packaging allows for a unique, one of a kind design for each customer. Packaging includes handeled boxes and custom labels.
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TENT CARD & INSERT CARD
A tent card created for Bar & Vine (a brand created by Sterling Cut Glass) to advertise the new website and brand. The insert card is placed in all of the packaging sent out to customers. The use of hierarchy of type and use of the brand standards create a unified design.
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BRANDING CAMPAIGN
A brand mark and graphic brand system designed for a real professional client, The Pyramid Hill Sculpture Park + Museum. The brand campaign included a series of collateral pieces: brand mark re-design, an identity system
(letterhead, envelope, business card), informational park brochure, park map, and sculpture inventory list.
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BRANDING CAMPAIGN
A brand mark and graphic brand system designed for a real professional client, The Pyramid Hill Sculpture Park + Museum. The brand campaign included a series of collateral pieces: brand mark re-design, an identity system
(letterhead, envelope, business card), informational park brochure, park map, and sculpture inventory list.
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BRANDING CAMPAIGN
A comprehensive brand campaign for Heärt, a nonprofit. Heärt, focuses on “manifesting the most exquisite version of oneself through intuition, empathy, and compassion”. Each element within the brandmark symbolize the mission of Heärt. The brand also extends to Heärt Books, Heärt Montessori, and Heärt TV.
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BRANDING CAMPAIGN
A comprehensive brand campaign for Heärt, a nonprofit. Heärt, focuses on “manifesting the most exquisite version of oneself through intuition, empathy, and compassion”. Each element within the brandmark symbolize the mission of Heärt. The brand also extends to Heärt Books, Heärt Montessori, and Heärt TV.
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BRANDING CAMPAIGN
A comprehensive brand campaign for a new micro brewery, Brewery X, in Cincinnati, OH. The campaign includes the development and application of a brand mark and brand system elements to a variety of print, signage, and spatial building design applications. This project was an interdisciplinary project between the Graphic Design and Interior Architecture & Design students.
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BRANDING CAMPAIGN
A comprehensive brand campaign for a new micro brewery, Brewery X, in Cincinnati, OH. The campaign includes the development and application of a brand mark and brand system elements to a variety of print, signage, and spatial building design applications. This project was an interdisciplinary project between the Graphic Design and Interior Architecture & Design students.
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PROMOTIONAL EMAIL BLASTS
Various email blasts designed to promote Sterling Cut Glass and Bar & Vine. The email blasts creatively incorporate photography, type, and color that are cohesive with the SCG and Bar & Vine brands.
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PROMOTIONAL EMAIL BLASTS
Various email blasts designed to promote Sterling Cut Glass and Bar & Vine. The email blasts creatively incorporate photography, type, and color that are cohesive with the SCG and Bar & Vine brands.
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TYPOGRAPHIC HANDBOOK
A multi-paged typographic handbook designed to highlight the impact of modern typography and type pioneers on graphic design. The graphic elements of simple line, shape, grid, and type combine to reflect a universal modern
aesthetic. This project also explored a series of collages that built upon the concepts of structure, chaos, and hidden.
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TYPOGRAPHIC HANDBOOK
A multi-paged typographic handbook designed to highlight the impact of modern typography and type pioneers on graphic design. The graphic elements of simple line, shape, grid, and type combine to reflect a universal modern
aesthetic. This project also explored a series of collages that built upon the concepts of structure, chaos, and hidden.
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PROMOTIONAL POSTER +
INFORMATIONAL BROCHURE
A poster designed to promote a new exhibit at the Cincinnati Art
Museum. The poster employs original illustrations reflective of Darren Goodman’s glass blowing technique. The brochure
incorporates photography, type, color, and grid reflective of the simple,
organic, and elegant glass aesthetic.
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WEDDING INVITATIONS
A series of wedding invitations designed for a freelance client. The series explores the use of color, typography, and graphic illustrations to communicate a destination beach wedding. In addition the use of typographic hierarchy and an overall grid evoke a clean, modern, and elegant design.
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GRAPHIC TRANSLATIONS
A graphic translation project that explored the simplification of a complex 3D object into a 2D abstract representation utilizing both geometric and organic forms. The final solution communicates the essence and function of the object employing only black and white shapes, and typography.
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BRANDING CAMPAIGN
Bar and Vine is a retail site created by Sterling Cut Glass. They are known for monograms, etched barware, and personalized gifts. The holiday collection was designed to highlight modern typography and contemporary holiday designs.
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PGA SHOW SIGNAGE &
WEBSITE BANNER
A series of show signage designed to promote Sterling Cut Glass items at the PGA Show. The signage incorporates a design element that is reflected throughout the 2017 SCG Retail catalog and re-emphasizes the color scheme in the catalog. A website banner advertises when the show takes place, the contemporary color scheme, and incorporates SCG products. This creates a cohesive design for a unified series of
promotional pieces.
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WEBSITE
An informational website designed to warn of the dangers of smoking. The graphic palette employs bold elements of type, color, and image designed to attract the attention of the user.
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SENIOR DEGREE PROJECT
A comprehensive brand campaign designed for an international
fashion design conference to be held in a Milan, Italy. The brand identity and graphic system was applied to a variety of promotional and informational communication collateral to include: a brand mark and design standards, conference program, website, promotional piece, and an 8’x8’ exhibition space.
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SENIOR DEGREE PROJECT
An informational program guide designed to inform attendees about the
day-to-day conference sessions, events, tours, speakers, and history/culture of Milan, Italy. The program expresses the unique conference brand reflective and serves as a user-friendly guide in navigating the conference experience. The guide also contains a map providing directions to the scheduled tours.
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SENIOR DEGREE PROJECT
An informational program guide designed to inform attendees about the
day-to-day conference sessions, events, tours, speakers, and history/culture of Milan, Italy. The program expresses the unique conference brand reflective and serves as a user-friendly guide in navigating the conference experience. The guide also contains a map providing directions to the scheduled tours.
SENIOR DEGREE PROJECT
An informational website designed as an extension of the conference programming to include detailed content about the conference and to provide the opportunity for early conference registration.
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Graphic Design
Ali Voellmecke
Graphic Designer Cincinnati, OH