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VLOGGERS' SWAP / Bursting the filter bubbles

>>>AWARDS & RECOGNITION: Cannes Lions, Clio, Eurobest, Golden Drum, Effie, and Effie Europe, AdAge/Creativity Editor’s Pick, ByteStories (Data Creativity Awards of Publicis Groupe) >>>DESCRIPTION: Internet algorithms limit sharing. They show us only the views and opinions we already agreed with. This is called a Filter Bubble or Echo Chamber. As a brand that believes in sharing, Telekom could help audiences see each other’s perspectives. Using the data from YouTube, Facebook, Google, and Facebook, we created the Vloggers’ Swap. This time the algorithms worked to bring the opposites together, instead of polarizing them.

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Freelance, Full-time, Moonlighting
Ali Bati
Award-winning Creative Director, Art | The Community, R/GA, McCann, DDB,... New York, NY