The brochure was designed for a Family Owned Winery who wanted to introduce and present their company. The flyer’s purpose was to be sent to customers, in order to keep an eye on the winery, and to increase their products’ awareness. I created in black and white a noble and modern design, using only some spots of colour to place the products in the spotlight. I chose an uncommon format that opens like the gates of a cellar to reveal the story of wine and family passion.
Poster
Trifold Brochure
Poster
Poster
Poster
Poster LCD
Poster LCD
Bifold Brochure
Menu
Trailer Wrap
Display design
Bilboard
The objective of this brochure was to raise awareness about the endangered dugong. The brochure was distributed to 5,000 Mozambique children to help educate them about the value of the ocean and the dugong so that the organization can save them. The brochure was aimed at children, therefore I used multiple cheerful graphics of dugongs and ocean elements. The layout was conceived both creatively and effectively to communicate the message for a young reader.
Client: Endava (leading IT services organisation) Project: 2 phase Direct Mailing. The corporate clients of the company received as a teaser a nicely packed piece of cheese. Next day, a nicely packed mouse arrived in the mail, accompanied by the revealing letter, communicating the expertise in IT solutions.
Book cover
Book Cover
Book cover design
The concept design for the takeaway menu was based on the passport concept. The tagline was “We are the destination for tea lovers”. The client was inclined towards world travel symbols, therefore I created an adaptable layout, keeping the same theme, inserting slight but relevant differences. I made a fun and fresh design, something that Adore Tea customers would carry with them and show their friends.
Recipe leaflet page Lild Slovenia.
Deluxe Easter catalog The concept of Deluxe Spring Campaign was built around the idea that Deluxe surprises through taste, diversity, freshness. The headline of the campaign: Let yourself be surprised by your Deluxe moment.
Deluxe is colourful, fresh, romantic and inspiring. For every product range I have assigned a colour. Green for cheese products, blue for fish products, red for pasta products, so on. I have also art directed the photo session for the recipes in the same style.
Lidl Croatia leaflet cover
Lidl Croatia leaflet cover
Lidl Croatia leaflet cover
Recipe leaflet page
Recipe leaflet page
Cake packaging
Magazine ad
Client: Whiteland BTL / Brand: Nescafe Gold Project: 2-products sampling campaign / Key visual
Fundraiser box
Romanian Week leaflet
Romanian Week leaflet
Romanian Week leaflet
Sale sheet
Podcast Cover/Website Image: The brief was to create a design that reflects a new concept that is bringing together the blogging world with the theater world.
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work
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Full-time
Alina Baloi
Graphic Designer / Art Director Sligo, Ireland