This project revolves around a logo for a hair product commissioned by a hair care brand. The client emphasized elegance, luxury, and simplicity, requesting a black and gold overall theme and color.
The elixir bottle was my initial main element that I was sure I had to incorporate even throughout the drafting process. It was hard to find a shape that would perfectly embody the elegance that the client wanted so I drafted several bottle shapes until I decided on an inverted diamond shape, symbolizing luxury, elegance, and superiority. The crown was a symbol of the edge Hydra Elixir holds over other similar products. It is a simple but game-changing addition to the logo.
The hair follicle was the one that completed the entire look of the logo. The bottle had a huge empty space inside, so I thought, why not put an element inside? That's when it all clicked, and the idea of using a single hair follicle instead of a bunch of hair gave me the final touch necessary for this masterpiece!
