The Captain
Video ad storyboard
Print ads
gLike
Norwegian Cruise Lines
Ink, Markers, Illustrator, Photoshop
2012
Part of a semester-long team project for an advertising and promotion business class.
Client: Norwegian Cruise Lines
Objective: Create an advertising strategy that will give NCL an edge against competing cruise lines while simultaneously defining what it means to "Cruise Like a Norwegian."
After conducting online research, surveys, and individual interviews, our team decided to create a mascot for the brand. Mascots are memorable and easy to implement in multiple touch points with consumers. I was in charge of the visual mock-ups of The Captain character, print ads, and video ad storyboard, shown here.