Concord University #1 - Original:
The original three-fold brochure for Concord University WvEB Math was an extremely awkward document; that looked as though it may have been designed as part of kit or prefabricated design template.
- Non-distinct throw away typefaces,
- Inscrutably framed sections,
- Indiscernible sections of red typography
- Personal photography taken at the school
- Had no probability of attracting high school students to the University algebra program.
Concord University #2 - Redo:
For the redo a lot of upgrades were put in place.
- A typeface that spoke to programmers, was chosen
- More headings were written to show off the aesthetically hipper typeface
- All unnecessary ornament was removed
- Algebraic illustrations were interspersed to add more visual diversity.
- A new Logotype was designed to better announce the popular programs existence.
- To make the program seem slick stock and custom photography were used.
Concord University #3 - Detail
Concord University #4 - Detail
Original:
A wellness consultancy and clinic, Absolute Health specialized in chiropractic care and massage in the city of Atlanta. Their make-shift brochure would not be attractive to potential clients.
- No typographic hierarchy
- Information a very dull read and review
- Wrinkled and soiled paper
- Stained paper a poor message about the institutions cleanliness.
- The photographs were all the same topic
- Only sold message of massage
Absolute Health #2 - Redo:
To reintroduce the clinic to the public, a whole new approach was undertaken.
- Wider array of health images
- Wider Health advocacy and services printed in document
- Personal training as well as massage promote physical fitness also
- The chiropractic services emphasized
- Spine graphic added to the institutions logo
- Consistent with hospital presentations.
- Drastically rewritten and refined to promote sophisticated image
Absolute Health #3
Absolute Health #4 - Detail
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