Deno Fahl - Original:
Essentially a beauty salon the ad for the Deno Fahl Concept Salon fails due to the confused style and image presentation of this shop.
- The pose suggests plastic surgery when these services are not offered.
- Wrong wardrobe: black blouse with tribal beads all wrong.
- Hair and make up are retro instead of contemporary.
- Font treatment is retro.
- No indication of downtown though this location is mentioned
Deno Fahl - Redo:
The new treatment sets does everything the previous treatment did not.
- First the models hair cut, clothes, and make-up are edgy contemporary.
- Repackaged in a Victorian vernacular the typography, motifs, and ornaments are contemporary.
- The font is corrected as a new gothic grunge font.
- Concept salon is presented in a trippy faux cursive.
-The finer descriptions are presented in a uncluttered manner.
- With the urban Kansas City skyscape gives the ad a context.
Samsonite - T.Ruby
Original:
To update its image Samsonite commissioned Fashion wunderkind Alexander McQueen to design a new suitcase.
- They did this by over investing in McQueens celebrity
- Nearly submerged, McQueen appears on the edge of the surf
- Looking like an abandoned shark semi-carcass the suitcase in the foreground.
- Color similarity of the case and sea make it difficult to see suitcase.
- McQueen is the most distinguishable figure in the image.
Samsonite - Redo:
Learning from the environmental challenges of the original campaign, decisions were made to undo many of the mistakes.
- Outside a baggage car at the train station, the bag was placed where it could easily identified as luggage
- Other aspects of the original ad were chosen as well.
- The original ad had two descriptive tag lines that were kept.
Comic Con - Original:
With unclear images, an uninspired background, and generic type this COMIC-CON poster would not generate fan interest.
- This content should be exciting, and unrestrained,
- The fantasy/science fiction origins should have no boundaries in terms of generating interest
- Poor use of popular imagery products for an already convinced fan base.
- Uninspired Aspirin colored background is not attractive
Redo:
Given the hyper nature of these illustrations, the designer only has support the imagery.
- To minimize other titles, the Comic-Con title is placed on a diagonal
- Most important information is now much larger
- What, where, when and what price can no be read from a distance
- Game imagery and content was added
- Bold, bright color fields pop-out from black background.
- Composition keeps viewers eyes moving
Yellow Cat Design - Original:
Yellow Cat Design too easily avoids the big leagues of the contemporary graphic design market.
- The cat paw bullets are cute and quaint where this service should be boasting.
- The postage stamp frame is equally belittling.
- And the yellow cat is too generic.
- Designed for non-paying clients who want their bake sales designed.
Yellow Cat Design - Redo:
This ad entertains a lot more edge than the original ad.
- A strikethrough is an almost anarchist statement.
- Good for creating a subtle double-take, dual font treatment is lively
- Ad suggests that the design firm has experience with professional printing
- Trade of the cat paws for clocks reminds clients that the firm is deadline conscious
- The large moon shape hints that this cat is more of a hunting alley cat
Zest - Original:
Gaudiness, poor taste and poor product presentation doomed the first add for Zest.
- Many audiences will see the nudity as being gratuitous.
- the massive Z (that frames the model) only confuses and undercuts the product
- Light effects and object warping completely obscure the soap products
Zest - Redo:
The call of the new tagline commands the viewer to take notice.
- The woman in water suggests something more classical than sleazy
- The tagline promotes Zest as a life-style improvement.
- This time Zest is given far more focus in helping the branding campaign to succeed as opposed to fail.
- This time the product packaging can be seen, admired, and identified.
- Identified the product can be found on the grocery shelves
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