James Bond appeals to the fine tastes of this target audience. Copywriting: Ally James
Highlighting the brand's worth by using a well-known superstition. Copywriting: Ally James
As part of advertising any alcoholic beverage, a "Drink Responsibly" message is included as part of the campaign. Copywriting: Ally James
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Art Direction: Knob Creek
Knob Creek, a fine whisky for fine gentlemen. Using the label of this bottle the big idea is to sell this exquisite drink to the target audience through clever copy.
Copywriting: Ally James
