Creative execution: Toilet Bowl
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Creative execution: The Bathtub
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Print Campaign: Arm & Hammer
Leveraging target audience insights, my marketing strategy was to position Arm & Hammer baking soda as an all-natural and safe cleaning product. This tactic puts baking soda, a typical cooking ingredient, into a completely new category of cleaning products, and will make it stand out from competition. Using typography and art direction principles, I came up with a creative way to deliver this message.
Art Direction: Ally James
Copywriting: Ally James
