Creative execution: Call of Duty
Creative execution: Assassin's Creed
Creative execution: Super Mario World
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Print Campaign: Sanyo Eneloop
Do gamers care about the brand of batteries? No. But what they do care about is continuing gaming for long periods of time, and when they’re about to pass that level they’ve been attempting for weeks what’s the worst thing that can happen? Failed attempt due to dead batteries in the controller.
The message of the campaign is simple: Sanyo Eneloop batteries have over 1500 charges, which is like having 1500 more lives, 1500 more kills, and 1500 more of whatever your vice is.
Art Direction: Ally James
Copywriting: Aaron Wong
