OCAD + Poster - We wanted to design a branding strategy that would emphasize the
distinguishing characteristics of OCAD graduates. In order to convey our
message to our diverse audience, the concept needed to be accessible,
memorable & relevant. It also needed to express the creative potential &
critical thinking of both art & design disciplines. OCAD+ is positivism, contribution & collaboration. The students + the school are the pluses and we have more to offer to the design
community, culture and society.
OCAD + Bus Shelter Ad - See the world through our eyes, discover what we add to the world.
It's about exponential growth and potential
for imaginative and meaningful contribution. It was successful because every
administrator, discipline and department could relate and work with the
concept. It was a collaborative process from the brainstorming to the design
execution that involved feedback and contribution from both art and design
students. It is positive, energetic and user-friendly.
OCAD + Toronto Life Ad - We specified the color palette, typography style and logo guidelines so that with each piece the brand is consistent. The color palette and three-dimensional plus afford us room to play with rotating the pluses & patterns while shifting layouts and type positioning throughout the pieces.
The brand translates well to a wide variety of media: bus shelter ad, poster, editorial ad, outdoor banner, invitation and animation.
OCAD + Invitation - We wanted to design a branding strategy that would emphasize the
distinguishing characteristics of OCAD graduates. In order to convey our
message to our diverse audience, the concept needed to be accessible,
memorable & relevant. It also needed to express the creative potential &
critical thinking of both art & design disciplines. OCAD+ is positivism, contribution & collaboration. The students + the school are the pluses and we have more to offer to the design
community, culture and society.
OCAD + Subway Animation - Designers:
Arnaud Brassard, Amanda Cooley, Bahar Ghaemi,
Michelle Hopgood, Garry Ing, Blair Johnsrude, Alexander Rosa
Fourth Year Graphic Design
Design Advisors:
Keith Rushton, Chair, Graphic Design
Tony Kerr, Chair, Advertising
gLike
Art Direction & Ad Campaign