NEW AGE REBEL by the GORILLAZ Inspiration Board - We were assigned a non-apparel brand for which we were to create a line. I was assigned the animated band Gorillaz by Jamie Hewlett. We were to use the brand's aesthetic sensibility and ethos and create a line to match this. Jamie Hewlett; the band's creator's subversive work constantly references youth culture. With the rise of geek chic that year, I decided to create a line inspired by two opposite subcultures...Geek and Punk. The brand would launch as a concession in Topshop's flagship store.
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GORILLAZ Jamie Hewlett brand project