Amy Rutzen

An officially licensed Wooden Doll Storybook kit I designed for Bendon, Inc. MLP is © Hasbro.

An officially licensed Wooden Doll Storybook kit I designed for Bendon, Inc. As the huge MLP fan in the office, I also got to write the story. :D MLP is © Hasbro.

My Little Pony Create-You-Own Pony play pack. Officially licensed My Little Pony assets altered to work with format. You punch out the paper doll on the back cover of the coloring book. The stickers can be colored in and arranged on the paper doll to create a unique pony. Designed for Bendon, Inc (previously Dalmatian Press). MLP is © Hasbro.

I designed this officially licensed coloring book cover for Bendon Inc. MLP is © Hasbro.

A Hot Wheels Design A Car activity book with tons of stickers you could use and reuse on the special pages in the pad. There were also two cars you could punch out, customize with stickers, and play with, as well as lots of coloring pages. I started with licensed art for this project but I had to do a lot of tweaking and quite a bit of illustration and photo-manipulation to get the final product. It was a challenge, but it was fun! :o) © Mattel

I designed this officially licensed coloring book cover for Bendon Inc. MLP is © Hasbro.

A set of Hello Kitty board books I created as the lead designer of Sanrio products for Bendon, Inc. (previously Dalmatian Press). © 2014 SANRIO CO., LTD.

Part of a set of four officially licensed coloring books I designed at Bendon, Inc. to be sold in Target. © 2014 SANRIO CO., LTD.

Part of a set of four officially licensed coloring books I designed at Bendon, Inc. to be sold in Target. © 2014 SANRIO CO., LTD.

Part of a set of four officially licensed coloring books I designed at Bendon, Inc. to be sold in Target. © 2014 SANRIO CO., LTD.

Part of a set of four officially licensed coloring books I designed at Bendon, Inc. to be sold in Target. © 2014 SANRIO CO., LTD.

An assortment of officially licensed board books and coloring books I designed for Bendon, Inc. (previously Dalmatian Press).

An assortment of officially licensed XL play packs I designed for Bendon, Inc. (previously Dalmatian press). At the time of their creation, I was the lead designer for each of these licenses: My Little Pony, Hello Kitty, Hot Wheels, Barbie, and Transformers Prime.