Print Ad - Everyone has a pair of shoes with a really good story to go with them. In this campaign I wanted to exploit that idea. Ads are created with real stories to go along with the imagery. I photographed all of my images for this project.
Twitter Page - A twitter page was created for people to share their stories for a chance to have it published in an ad.
Window Display - This would be the window display in Journey's stores. They would use old worn Dr. Marten's mixed with the new ones in the display. Above the old shoes there would be the stories to go along with them. The main materials used are plexi and vinyl.
gLike
Dr. Marten's Retail Campaign
Everyone has a pair of shoes with a really good story to go with them and in this campaign it exploits that idea. Ads are created with real stories to go along with the imagery. A twitter page was created for people to share their stories and win a chance to have their story published in an ad. A window display would be in Journey's stores. They would use old worn Dr. Marten's mixed with the new ones in the display. Above the old shoes there would be the stories to go along with them. The main materials used are plexi and vinyl. I photographed all of the images for this project.
View Website