Amy Bornstein

The Roasted Shallot is a local Phoenix food truck that sets the standard of what equals “good” food by creating clean, sustainable, gourmet dishes using local sourcing methods. I partnered my hand-lettered typography with a simple illustration of a shallot to create an eye-catching and inviting logo. We wanted the branding to be hip and trendy but with a gourmet bistro feel. I also designed the decals, the truck branding, business card, letterhead, menu, website, and took all the photography.

• Branding & Corporate Identity
• Typography
• Graphic Design