This is my advertising portfolio composed of work from my classes at the School of Journalism and Mass Communication at Drake University. I helped develop the the copy and creative concepts behind all these ads.
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Radio Script: Crazy Ex-girlfriend - The agent is framed as a person that is able to be trusted in unexpected situations through the customer’s willingness to confide in them the details of the incident. The experience of a failed relationship is a scenario many of our target members can identify with at this age.
Magazine Ad for Renters Insurance - Strategy: Our creative campaign engages the currently under-penetrated market of young adults between the ages of 18 and 25. Our executions will convince this target demographic that State Farm’s auto and renters insurance provides quality protection from the risks of everyday life. The support is the personalized relationship a client forms and maintains with an experienced agent. To tailor this personal message to our target market our campaign utilizes their desire to be informed while keeping an entertaining tone throughout its creative.
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Magazine Spread
Magazine Spread- Alejandro - Magazine 2-page spread and feature interview to get to know your agent
Agent Bus Decal - This out of home advertisement is a unique way to communicate our message of a personalized insurance experience by literally allowing our target to sit next to the agent. The set up encourages people to interact with our advertisement by creating an entertaining photo op. These pictures will produce additional publicity when people post them on websites like Facebook and Flickr.
MASH Scratch-away Ad - The game MASH is a universal childhood game the target audience has played or will at least recognize. The advertisement will be effective at demanding attention because the hard to resist scratch-off feature sparks curiosity. The interactive format of the ad will entertain our market while the copy emphasizes how the MASH results are different for each person, just like State Farm’s clients have unique needs.
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MASH Scratch-away Ad - The print advertisement will be covered in silver scratch away material. The reader can use a coin to reveal their answer in each category. This image is an example of the Auto Insurance version of the print ad.
Favorites- Television Commercial - Storyboard for 60 second spot
Part 2: Favorites- Television Commercial - Storyboard for 60 second spot
Bathroom Stall decal - Creative personal placement of agent decal
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