![](https://s3images.coroflot.com/user_files/individual_files/621984_apu4qdnikhkim_ij9bnvclacc.jpg)
Tazo Pre-Rebrand
![](https://s3images.coroflot.com/user_files/individual_files/621984_lupnx3eenzasaesgi6ru5dguo.jpg)
Logo update
![](https://s3images.coroflot.com/user_files/individual_files/621984_5evjvhgnmsml6hhs4whrpfkez.jpg)
Tazo art assets
![](https://s3images.coroflot.com/user_files/individual_files/621984_rs5ehnerfugswq0n7l7umugtv.png)
Developed photo art direction for ingredients and merchandise.
Photography © Armstrong/Pitts.
Each of our ingredient photos treats the ingredient like a piece of art, finding the individual beauty of the way the ingredient is expressed. It can have one element that is whimsical, like a colorful berry, or a butterfly.
![](https://s3images.coroflot.com/user_files/individual_files/621984_ohzpmupxs83gr6nhd8qx7qgyy.png)
Developed brand photography direction.
Photography © Cade Martin.
Our lifestyle photography depicts magical moments, as if the subject were in a dream with a sense of heightened reality. They are whimsical and invite the viewer to imagine the possibilities.
![](https://s3images.coroflot.com/user_files/individual_files/621984_v8qbja0voruyshoiwmf0fiaqo.jpg)
Tazo Filterbag Packaging. Redesign involved 200+ SKUs.
![](https://s3images.coroflot.com/user_files/individual_files/621984_krv7d6sj_wvacdp4sw4nqgdkj.jpg)
Wellbeing Tea Packaging
![](https://s3images.coroflot.com/user_files/individual_files/621984_rw97i9ewpt5dxlstqsqqmoiwe.jpg)
Tazo Latte Concentrates. Developed photo art direction.
![](https://s3images.coroflot.com/user_files/individual_files/621984_jmzwahgvuqkmzlhj9ldzaxg3p.jpg)
Tazo Iced teas. Developed photo art direction.
![](https://s3images.coroflot.com/user_files/individual_files/621984_w8z8eivddjdgedi9vleyltuvu.jpg)
Tazo Full Leaf Tea Tins
![](https://s3images.coroflot.com/user_files/individual_files/621984_njr4ifhrawjgap3nnhn7tiggm.jpg)
Tazo Bottled Teas. Developed photo art direction.
![](https://s3images.coroflot.com/user_files/individual_files/621984__ehteulkx9jonlhoz0eh8bqcr.jpg)
New packaging on shelf
![](https://s3images.coroflot.com/user_files/individual_files/621984_syv0omtokvla4tg_feq9s2kgp.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/621984_jatmhrkh9iuyi5eeooilba38f.jpg)
Tazo, University Village, Seattle, WA
The Tazo experience infuses the imagination and unexpected combinations into everything we do, fueling creativity and new discoveries. Collaboration with store development team.
![](https://s3images.coroflot.com/user_files/individual_files/621984_jswofs9ch2d99fxjfqlj9ehzz.png)
Interior
![](https://s3images.coroflot.com/user_files/individual_files/621984_ftt7g_qokancq9cm_y3n4jcjz.png)
Tea wall
![](https://s3images.coroflot.com/user_files/individual_files/621984_pvba74xb7mkpdjnjdgdinbmxv.png)
Loose leaf tea tins
![](https://s3images.coroflot.com/user_files/individual_files/621984_3ulkyx5brqpksbcmf6clfnhh8.jpg)
Shopping bags and hot cups
![](https://s3images.coroflot.com/user_files/individual_files/621984_m6k0dfg2fknsghavfifeikgup.jpg)
Website design
![](https://s3images.coroflot.com/user_files/individual_files/621984_u42p6bms4dtxv_62nu7wddjdo.jpg)
Select pages from Tazo Brand Guidelines. Developed with external agency.
gLike