Recruitment Marketing and Advertising
2018 - Present (4 years)
Responsible for the creative design of recruitment marketing materials, including the online job application career site. * Collaborate with recruiters to create print marketing materials that support recruitment marketing strategies appropriate for a given project. * Digital marketing/advertising material and graphic support. * Build career site landing pages that result in engaging user experiences. * Design graphics and support messaging for social media and digital advertising.
Digital Experience Manager
CHROME Federal Credit
Union, United States
A credit union, formerly WCFCU. Responsible for driving the user experience and visual direction for all digital channels including website, mobile app, in store digital displays, etc. * Delivered intuitive online/mobile customer experiences to promote products and services. * Ensured consistent and accurate brand vision across all digital channels. * Built wireframes, mockups and prototypes for developers and creative. * Directed the cycle of user experience practice based on user-centered design methods. * Established user flow design, feedback sessions, prototyping, user-testing.
All Occasions Party Rental
Eighty Four, PA
A special event and party rental company. Responsible for developing and maintaining marketing strategies to meet organizational objectives and to effectively execute and deliver the marketing, advertising and promotional activities of the organization. * Managed and coordinated marketing, advertising and promotions with focus on digital. * Conducted market research to determine requirements for product development. * Monitored and reported on all marketing activity. * Communicated critical competitive intelligence on other companies/products. * Developed sales promotion activities to increase penetration in targeted markets through lead generation, email campaigns, AdWords campaigns, Google analytics, etc.
A provider of wireless infrastructure company. Responsible for developing/designing UI/UX and creative/ support materials. * Created design and development strategies appropriate for a given project. * Built wireframes, mockups, and prototypes that resulted in engaging user experiences. * Translated the requirements for a product's optimal functionality into interactive solutions. * Attended planning meetings and facilitated presentations to clients to decide strategic and creative direction of projects. * Translated client's vision to a tangible and deliverable product. * Planned and implemented budgets to ensure both quality and efficiency, and established schedules on short- and long-term projects.
Creative Project Manager
Dicks Sporting Goods
A Fortune 500 American corporation in the sporting goods and retail industries. (contract) * Facilitated production and creative execution of direct mail magazines. * Manage project changes between design team, planning, vendors and printers. * Gather and distribute project file information from marketing to creative. * Managed production of all copy, photography, and design for direct mail magazines.
Thermo Fisher Scientific
A $10 billion, world leader in serving science. Responsible for the design of marketing communications materials, supporting over 30,000 employees throughout various companies and industries. * Lead and directed the development and execution of creative strategies. * Developed strong creative and conceptual vision and implemented through design staff. * Maintained branding guidelines company-wide. * Collaborated with sales liaison for new marketing collateral. * Worked with design production manager to help direct workflow for the department staff. * Trained, supervised and provided art direction for junior designers. * Served as a liaison between the organization and vendors to ensure the delivery of high quality marketing material in a timely and accurate manner. * Provided interface with project managers to ensure revisions and updates were communicated timely and accurately. * Managed press checks, art directed photos, supervised team design efforts.
Graphic Designer/Marketing Manager
Vincent James Company
An e-commerce and direct mail company specializing in wigs, hairpieces, and extensions. Responsible for new brand implementation, web site build out, blog content creation and implementation, and online marketing.