Amy Shun Yeh

Cha is an organic Hakka tea brand that provides internal & external health with all natural products to the world. Our most famous product line is our special Lai-Cha; this tea is high in protein, made out of ground green tea, sesame, dried fruits, various kinds of roasted nuts & grains. Consumers can customize their tea with different nuts ingredients and flavoring; like ginger, rice puffs, or other herbs. This product concept is originated in Taiwan’s Hakka culture, which can be traced back to China’s Guangdong province.

-naming
-brand development
-structure design
- graphics
-character design
- marketing strategy

• Packaging Design
• Graphic Design
• Branding & Corporate Identity