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Chevy OTR Interactive Display Trailer - To build up the Chevy brand and solidify it in the minds of the American people with its sponsorship of the 2002 Olympic Torch Relay. The mobile initiate consisted of a 65-day tour that included a daytime setup in a different city each day, wherever the torch stopped for an hour for the host citys celebration. A larger nighttime setup was executed each evening in the city that the torch came into and rested for the night, along with that host citys celebration.
Chevy OTR display properties
Chevy OTR Interactive Display Trailer interior
Chevy Dealership Celebration
Chevy Corvette Z06 Signature Car - The Corvette Signature Car Program was created for press events prior to the arrival of the Flame at key dealer celebrations. It featured a Corvette Z06 Signature Car that was signed by Olympic athletes, local celebrities and community leaders.
Chevy OTR Daytime Celebration - During the Relay, Chevrolet dealerships held viewing parties and served as collection points for the Olympic shuttles that picked up torchbearers and support runners.
OTR Caravan - A caravan of 10 specially designed Chevy vehicles accompanied the Flame throughout its journey. Featured vehicles included a Chevrolet Z06 pace car, a TrailBlazer pilot vehicle, an Impala security vehicle, a Suburban broom vehicle and the Chevrolet Avalanche Torch Transporter which carried the Flame over significant distances.
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Experiential - Chevy 2002 Olympic Torch Relay Tour
Amy Wolfe
Creative Direction / Graphic Design Detroit, MI