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Smithfield held a contest asking people to shake up their favorite meals using pork instead chicken or beef. If they uploaded a photo and a description, they were entered in a drawing with a grand prize of $5,000. This was promoted through banners and social, and their photos were put onto a promo section of the Smithfield website.
This Facebook carousel was one of many social posts used to promote the contest.
This video was used in both rich banners and social posts to promote the contest.
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Integrated - Smithfield Shake It Up
Available
Full-time
Amy Wolfe
Creative Direction / Graphic Design Detroit, MI