Lançamento do Honda WR-V - O primeiro SUV fabricado no Brasil. Key visual e cenografia.
Caixa do sonhos. Desenvolvemos um gift para os convidados do evento. Ele seria entregue por partes, e os presentes sempre teriam um link de acordo com o desenrolar da agenda do evento.
Seagram's New york Rooftop. A Seagram's, uma das marcas mais conceituadas de gin do mundo, para marcar presença na Espanha, trouxe uma incrível experiência de marca para Madrid. Inspirado nas elegantes noites de jazz em Nova Iorque, a Seagram's preparou um mega evento em um dos rooftops mais belos de Madrid. Onde os convidados além de degustar coquetéis acompanhados de um cardápio tipicamente americano, também podiam assistir à pocket movies antigos. CONFIRA MAIS SOBRE O PROJETO NO LINK ABAIXO:
https://www.youtube.com/watch?v=matEr3HOI3k
Christmas Truck Avon A truck by Avon was developed in order to run on traffic zones in Recife and Salvador and sell special Christmas beauty kits. The truck succeed exploring brand image and associating that with the choice of a Christmas gift by Avon. The message was strengthened by a local activation, which has the big idea focused on gifts and Christmas' feelings.
The activation After the gift's choice, the participant interacted with a machine, specially developed for packages print. Each package represented a different feeling of happiness, friendship and love. After the consumers' choice of the perfect package for the gift, they could also make a video for the person who would receive the gift. On Christmas eve, that person received the video by WhatsApp, turning their Christmas moment even more special.
Your way to drink coffee The International Coffee Week is a meeting of growers, lovers, and coffee business people. The event happens in Belo Horizonte, the capital of the biggest producer in Brazil and shows many actions to thousands of professionals from all around the world focused on Market & Consumption.
Itubaina Retro Tour. To celebrate the birthday of the metropolis that don’t stop, we develop a party in movement. Four retro bus, with wi-fi, made a tour for 23 km in cool places of the city. Besides, chefs by differents snack bars of Sao Paulo developed a commemorative burger. So between one stop and another, who participated of the tour can drink a Itubaina Retro, and eat delicious burger.
Nissan Inova Show More than 100 thousand people participated in this itinerant Nissan brand experience event, in more than 30 destinations in Brazil in 2011. Besides the big sales fairs and brand activations, the consumers were able to test drive the Nissan Leaf, the Nissan electric car. We won two awards with this big event: Silver in Globes Awards 2012 – The Best Campaign of Marketing of Events Silver in Colunistas 2012 – Best Commercial Event
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Brand activations and Events
Available
Freelance
Ana Luiza Janke...
Art Director São Paulo, Brazil