Sao Joao Elma Chips
Elma Chips was strongly consolidated in most of markets during June celebrations. Special POS displays were developed and helped the brand stand out among competitors products.
Market of Flavor
The emporium concept is very popular in Brazil, specially in big cities. Based on that trend, a creative and strategic proposal was developed combining the following elements: GOURMET CONCEPT + EMPORIUM + SHOPPER EXPERIENCE
We created an island to activate the POS, where, besides buying Bunge products, consumers could learn new recipes specially developed for Christmas eve.
EQilibri Counter
The counter was placed in supermarkets in order to remind consumers the importance of keeping their day to day balance with EQilibri.
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POP
