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lily's - an all natural urban picnic set - challenge: to create a product line based on one of your grandparents.

inspiration: my grandmother Lily, a wonderful woman and my brand model.


01 - recyclable cutlery set
02 - bamboo skewers
03 - paper napkins
nitro - a body-care line for tween boys - challenge: to create a body-care line targeting tween boys.

target market: tween boys and their parents.

tag line: adrenaline for your hair/ body/ face.


01 - hair gel
02 - 2-in-1 shampoo and shower gel
03 - hair foam
04 - deodorant
05 - acne treatment
nitro - a body-care line for tween boys - challenge: to create a body-care line targeting tween boys.

target market: tween boys and their parents.

tag line: adrenaline for your hair/ body/ face.


01 - hair gel
02 - 2-in-1 shampoo and shower gel
03 - hair foam
04 - deodorant
05 - acne treatment
socko - socks for the modern child - challenge: to create a line of socks using a flexible material.

target : urban children and their parents.

market: specialty stores, giftable items


01 - knee high socks, front panel
02 - short socks, front panel
03 - tights, front panel
socko - socks for the modern child - challenge: to create a line of socks using a flexible material.

target : urban children and their parents.

market: specialty stores, giftable items


back panels
Tom's of Maine - redesign of an organic toothpaste - challenge: redesign 'tom's of maine' brand logo and packaging so it stands out in the
market place. clearly communicate the organic quality.

background: tom's of maine manufactures organic products.


peppermint and spearmint flavored toothpaste tube and box redesign
femme - feminine hygiene for the modern women - challenge: to make an impact in the feminine hygiene category by introducing a sophisticated, sexy, and quality product


01 - flushable cleaning tissues
02 - panty liner box
03 - tampon box
femme - feminine hygiene for the modern women - challenge: to make an impact in the feminine hygiene category by introducing a sophisticated, sexy, and quality product

back panels
chelsea market - cooks tools line for the chelsea market - challenge: to create a new identity for new york citys chelsea market and apply it to a line of exclusive cooks tools.

background: chelsea market is a renovated factory that is home to a number of charming shops. Throughout the space, original fixtures are juxtaposed with touches of modern elements, making the market unique.


01 - 3 wood bowls, front panel
02 - cast iron pot, front panel
03 - spice grinder, front panel
chelsea market - cooks tools line for the chelsea market - challenge: to create a new identity for new york citys chelsea market and apply it to a line of exclusive cooks tools.

background: chelsea market is a renovated factory that is home to a number of charming shops. Throughout the space, original fixtures are juxtaposed with touches of modern elements, making the market unique.


back panels and inside prints
synapse - remote control software - background: synapse is remote control software that provides wireless connection from your home to your office computer
and vice versa.


01 - software box
02 - software cd
03 - software cd case

clients list - > involvement in all phases of packaging design development
> participation in group brainstorming sessions
> preparation of mood movies and presentation boards
> photo retouching
Power Brands
Power Brands
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Package Design
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Anat Erez-Fellner
Packaging and Branding Designer Los Angeles, CA