"Carattere Unicum" event in Milan 2014
"Carattere Unicum" event in Milan 2014 from Andrea Carega
"Carattere Unicum" event in Milan 2014

Creative direction and graphic design for the "Carattere Unicum" event held in MIlan in spring 2014. The event was split in two phases: one for trade representatives and journalists, and one for selected consumers. The event featured a degustation corner, a special bar/stage where during the night there was the concert of a famous Italian jazz player, and a live art performance by 5 different illustrators who were called to decorate a barrel of Unicum each. In the following weeks, the public could vote their design of choice on the Unicum website: the winning design became the 2014 Special Edition packaging of Unicum.

Since Unicum secret recipee contains more than 40 different herbs and spices from all over the world and is aged for 6 months in oak barrels, we decided to showcase it by using the barrels (and the spices under a plexiglass disc) as tables for the event
The winning design became the packaging of the 2014 Special Edition of Unicum
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"Carattere Unicum" event in Milan 2014

Creative direction and graphic design for the "Carattere Unicum" event held in MIlan in spring 2014. The event was split in two phases: one for trade representatives and journalists, and one for selected consumers. The event featured a degustation corner, a special bar/stage where during the night there was the concert of a famous Italian jazz player, and a live art performance by 5 different illustrators who were called to decorate a barrel of Unicum each. In the following weeks, the public could vote their design of choice on the Unicum website: the winning design became the 2014 Special Edition packaging of Unicum.

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Andrea Carega
Design Lead at Climate investment Funds @ World Bank, previously... Roma, Italy