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Carglass promo pack

Gift pack for Carglass windscreen repair services. The idea was to encase something very fragile (an egg) into the special resin that carglass uses to repair windshields. The packaging would suggest fragility, and the same word "fragile" can be read (screen printed directly on the egg) through an opening on the front. opening the packaging reveals the rest of the message printed on the resin cube: "yet protected".
Inside the package a small leaflet with a catchy copywriting explains all the advantages of Carglass technology over the competitors.

Andrea Carega
Design Lead at Climate investment Funds @ World Bank, previously... Roma, Italy