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Fassi Pettegolezzo presentation brochure

The Brief:
to create a compelling image directed specifically at the Asian market for historical roman ice cream maker Fassi's Pettegolezzo ("Gossip").
The Solution:
Use the stereotypes about Rome and the "Dolce vita" giving it a colorful, pop twist to grab the imagination of the Asian youth market.

Andrea Carega
Design Lead at Climate investment Funds @ World Bank, previously... Roma, Italy