Logo and Suites - College students are a complex
market with different majors,
tastes, and needs, however they
all share the desire to get ahead.
They all have ambition. With the
RBC Edge Suite college students’
have a chance to give their
money direction and purpose.
RBC Edge gives the collegiate
market the advantage it craves.
Credit and Debit cards
RBC EDGE BILLBOARD 1 - The billboards as well as elements of all the billboards designs were inspired by pop art and lithographers who create simple designs of everyday objects. I feel that the lively colors and iconic images are perfect for today's college students. The composition is intricate and demands attention and is reminiscent of doodles a student would do.
RBC EDGE BILLBOARD 2 - The billboards as well as elements of all the billboards designs were inspired by pop art and lithographers who create simple designs of everyday objects. I feel that the lively colors and iconic images are perfect for today's college students. The composition is intricate and demands attention and is reminiscent of doodles a student would do.
RBC EDGE BILLBOARD 3 - The billboards as well as elements of all the billboards designs were inspired by pop art and lithographers who create simple designs of everyday objects. I feel that the lively colors and iconic images are perfect for today's college students. The composition is intricate and demands attention and is reminiscent of doodles a student would do.
RBC EDGE HIGHWAY BILLBOARDS - The billboards designed for the
highway use the same composition
as the original billboards but with
a more muted and restrained color
palette that emphasizes the main
points of the billboard, making the
information accessible at a glance
to people traveling quickly by.
Magazine Spreads - Humanizing the bilboards with photography , using eveyday objects that a college student would use.
RBC AD 1
RBC AD 2
RBC AD 3
RBC AD 4
Environmental Design
Blue iphone Final
RBC EDGE MICROSITE
RBC EDGE MICROSITE
RBC EDGE MICROSITE
MICROSITE VIRAL PAGE
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RBC BANK EDGE COLLEGIATE BANKING