The role of the sewing machine is no longer just to sew curtains.
It is to patch up the favourite Levis, giving them the right punkrocker-look.
It is not about sewing child clothes.
It is about altering that nice second hand shop dress into something new in a few swift moves.
It is not the centre of an own working desk, it has to earn its place in a small living room where every detail is a statement of its inhabitant.
Usage does no longer need to become simpler, but storage has.
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Brick- Sewing machine for a new target group