Andre Fangueiro

2014 marked Fromanteel’s 5th anniversary, which they wished to celebrate with the release of a special celebratory timepiece. This limited edition watch was planned to be produced in a Day & Night version of which only 85 numbered pieces each will be produced. The brief for this timepiece was to achieve an exclusive look and feel which embodied the luxury of a once in a lifetime edition and that would be a key fit for the correct target consumer. The base model for this limited edition existed in the current collection and was considered as not being a key sales driver. The new design had to share the same case and mechanical movement and become an icon of the brand.

• Product Design