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Police Athletic League NYC
PALNYC.org - Roles: Information Architecture, Technical Producer, SEO Strategy
Due to the complexity of the data that the client wanted to display, we built a custom CMS with C#/.Net, and developed a search-engine friendly site.
The official launch was covered by NY1. Since launch, we’re seeing approximately 1,000 visits/day mostly from the NYC market (obviously), but we see traffic coming from all over the world. We’re sustaining a 65% retention rate (site visitors returning multiple times).