Sweet Beats (Series 1)
Indie Life (Series 2)
London, Luv! (Series 2)
Whatever (Series 1)
Level Up (Series 2)
Rebel Heart (Series 2)
Mellow Bliss (Series 1)
Superhero (Series 1)
Barnes & Noble Exclusive
Lil' Butters - Collectible Butterfly Figures

I was called in to help out and creatively direct a line of hip collectable figurines that had been stuck in development for a few years. First and foremost I started by recruiting a team of talented graphic designers for the wings, made them some mood boards and the rest fell into place. Once we had the wing graphics it was easy to pick the appropriate facial expressions, hairstyles and colors.
I collaborated with the marketing team to name the characters and work on the copy for each box as well.

Freelance, Full-time
Andrew Maximilian Blanch
Toy Design/ Senior Product Manager / Children’s Content Writer Hong Kong, Hong Kong