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I planned some games which spoofed popular apps for an ambitious project we ultimately ended up abandoning. It was fun to "Sesame Streetize" popular culture with puns the way the show was very into at the time.
Original character creation.
I created an avuncular bear character for a restaurant chain. Along with his plush doll version you could also purchase themed dress-up sets. I art directed the packaging and wrote copy as though it were from a children's book series of C.B.'s summertime adventures.
Snuggle 'n Hug Penguin: I created a new line of interactive feature plush and wrote the game play plans and scripts. Phrases were meant to encourage hugs with a bit of humor.
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Script Writing + Copy Writing + Game Play Planning+Character Creation

One of my favorite parts of Toy Design is creating content. During my career I have scripted and planned content for feature plush, educational electronics, branded apps and packaging.

Freelance, Full-time, Moonlighting
Andrew Maximilian Blanch
Toy Design/ Senior Product Manager / Content Writer London, United Kingdom