The logo before rebranding
Cincinnati Christian University wanted an identity makeover to reflect some of the changes that they wanted to implement to bring a better education to its students. One of the major problems with the previous identity was that it did not communicate anything about the school apart from its name; with the new logo, the goal was to communicate the university's location, that it is an academic institution, and its desire to be involved in the community surrounding it.
Ultimately, the skyline crest approach was agreed upon as the way forward.
Suggested colors and permitted logo arrangements
The logo was created to reflect the iconic front entrance of the main university building, the university as a "city on a hill," the location of the university, and the intention of the university to be dynamic within the community.
Page 1 of a Pocket Brand Guide for staff and student groups
Page 2 of a Pocket Brand Guide for staff and student groups
Suggested ID card layout to address the occasional problem of easily differentiating older and graduate students from staff and faculty. This issue was primarily problematic for the university store and food services during peak hours, but also arose occasionally for security.
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Cincinnati Christian University Branding
Branding developed as part of a team for Cincinnati Christian University. I was tasked with developing an icon for the university to use as part of the logo, as well as determining the updated color palette, and a pocket version of the brand guidelines to be used by student groups and staff members.
