The name was set to be "Electric Punch" so I tried focusing more on the idea of electricity versus punching to allow for some visual diversity in the company's imagery in a way that could still function within the brand. To develop an icon, I wanted something that was reminiscent of the warning signs for voltage. To complement that association, I wanted to use a typeface that felt blocky.
Label design for Electric Punch
Product photo
Box layout for Electric Punch
Flavor card for Electric Punch
As with the French Toast flavor card, I developed the cards to resemble event tickets to tie in with the boxing theme of the company.
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Electric Punch
Development of the visual identity and materials for Electric Punch for Golden Gloves (Flavors United).
