The owners were originally wanting to call the product "French Toast Man," following a trend in the industry of products being called "[Flavor] Man," but the didn't appear to be working for less known companies and did not seem to be looking to the future of the product. Because this was for a company called Golden Gloves Eliquid, I suggested developing the product in the feel of old boxing materials, including a nickname ("the Stick") for the flavor.
The final label
The physical box and bottle
The box layout for French "the Stick" Toast
Flavor card for French "the Stick" Toast
I developed flavor cards to resemble event tickets to tie in with the boxing theme of the company.
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French "the Stick" Toast
Development of the visual identity and materials for French "the Stick" Toast for Golden Gloves (Flavors United).
