In-store Marketing Manager - Outlet North America
Oct 2016 - Present (5 years 7 months)
Manage the in-store marketing calendar of promotions, including production and procurement, for the North American outlets. Develop holistic, cross-functional marketing strategies to communicate with consumers utilizing in-store signage. Create window display graphic strategies that work in all 100 outlets across North America. Manage all graphic needs for new store openings. Project manage store repairs pertaining to graphics. Developed and delivered the new signage kit used in all North American outlets. Design and develop recap decks for the socialization of completed projects.
Andy Nichols Design
Jan 2011 - Present (11 years 4 months)
As a freelance graphic designer I work diligently to bring my client's creative vision to life. I spend time getting to know and understand their core values in order to help them best represent themselves visually. Some of my clients include Hillshire Realty Group, Umbrella Realty Group, TENpod, Avery Iskra Events, LaunchNet Marketing, Operation Ward 57, American Dental Industries, Advanced Dynamo Industries and The Hooping Body.
Lead Graphic Designer
Oct 2014 - Jul 2016 (1 year 9 months)
Designed seasonal print and digital product presentation directives for Nike global categories. Regularly interacted with clients for art direction and design reviews. Managed photography post-production for multiple categories to meet deadlines. Performed post-production and photoshop image manipulation for use by Nike global categories. Prepared large format graphics for print and managed installations at the Nike World Headquarters sports center.
Graphic Designer/Social Media Marketer
2011 - Jan 2014 (2 years 8 months)
Design and maintain client websites and social media accounts. Create online promotions including newsletters and email blasts. Schedule social media posting and track success rates. Maintain continuity of client's brand image.
Digital Asset Specialist
2013 - 2014 (1 year)
Managed and maintained global digital assets for Nike.com. Oversaw long-term projects from start to finish including managing the replacement of assets with expiring model contracts. Processed image requests for various Nike brands including Nike Golf, Nike Lab, Global Football, Basketball and Training. Retouched product photography on short notice to meet launch dates.
American Dental Industries
2010 - 2013 (3 years)
Designed and installed electrical systems and media solutions in mobile environments. Developed online photo documentation system to improve customer service efficiency. Maintained photographic records of vehicle builds.
Graphic Design Intern
The Portland Spectator
2010 - 2010
Managed page layout, photography and graphics creation of assigned stories and ads. Developed and maintained the identity and brand of the magazine. Prepared digital proofs for press. Built and maintained the online presence of the magazine.