Chestnut Hill Realty - Personal Role: Art Director / Design Lead / IA Lead *With mediumbold Details: This one was a complete digital overhaul: Two sites, one corporate, the other looking to generate higher lead conversions for their 4,000+ apartment units from Boston to Providence. Both sites needed to feel unified within the brand, yet flexible enough for each property to sell itself individually, all while sharing content between numerous third party tools for up to the minute availability. (Launching fall 2010.)
Chestnut Hill Realty - Personal Role: Art Director / Design Lead / IA Lead *With mediumbold Details: This one was a complete digital overhaul: Two sites, one corporate, the other looking to generate higher lead conversions for their 4,000+ apartment units from Boston to Providence. Both sites needed to feel unified within the brand, yet flexible enough for each property to sell itself individually, all while sharing content between numerous third party tools for up to the minute availability. (Launching fall 2010.)
Chestnut Hill Realty - Personal Role: Art Director / Design Lead / IA Lead *With mediumbold Details: This one was a complete digital overhaul: Two sites, one corporate, the other looking to generate higher lead conversions for their 4,000+ apartment units from Boston to Providence. Both sites needed to feel unified within the brand, yet flexible enough for each property to sell itself individually, all while sharing content between numerous third party tools for up to the minute availability. (Launching fall 2010.)
Chestnut Hill Realty - Personal Role: Art Director / Design Lead / IA Lead *With mediumbold Details: This one was a complete digital overhaul: Two sites, one corporate, the other looking to generate higher lead conversions for their 4,000+ apartment units from Boston to Providence. Both sites needed to feel unified within the brand, yet flexible enough for each property to sell itself individually, all while sharing content between numerous third party tools for up to the minute availability. (Launching fall 2010.)
Equity National - Personal Role: Art Director / Design Lead *With mediumbold Details: Site and branding redesign for a B to B title company looking to capitalize on their expanding business in a down market. We focused on the company's strong customer service and innovative new technologies to help give a new face and clear voice moving forward.
Equity National - Personal Role: Art Director / Design Lead *With mediumbold Details: Site and branding redesign for a B to B title company looking to capitalize on their expanding business in a down market. We focused on the company's strong customer service and innovative new technologies to help give a new face and clear voice moving forward.
GM Card
GM Card - Personal Role: Art Director Details: Site redesign working with established wireframes and a team including Creative Director and Copywriter, concepted and designed layouts for client presentation. Stills only; project put on hold before final development.
Kivivi - Personal Role: Art Director / Design Lead *With mediumbold Details: Complete branding and site design for a startup with a unique business model to help smaller spas and salons gain market share using social media to interact with local customers by sharing professional tips and deals. Expanded existing proof of concept provided by client with IA and a clear voice to engage consumers within their target audience.
Kivivi - Personal Role: Art Director / Design Lead *With mediumbold Details: Complete branding and site design for a startup with a unique business model to help smaller spas and salons gain market share using social media to interact with local customers by sharing professional tips and deals. Expanded existing proof of concept provided by client with IA and a clear voice to engage consumers within their target audience.
SSgA Funds - Personal Role: Art Director Details: Site redesign to leverage launch of new product SPDRs in tandem with an advertising campaign.
Today's Military - Personal Role: Art Director & Production Designer Details: Site redesign working with Sr. Art Director; designed layouts. Awards: 2008 MITX finalist.
Why Mullen - Personal Role: Art Director Details: Microsite used by Mullen HR to share the creative culture with a prospective employee. Awards: 2007 MITX finalist & 2008 NEDMA Bronze.
Zappos New Business Pitch
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Andy Waldrop
Interactive Art Director / Designer / Information Architect Boston, MA