During the summer 2011 I had an internship at a design consultancy in India, called INDI Design. I wanted to explore a new culture and a way of thinking, especially in terms of design.
I have worked on multiple projects. One of the them was to create a strategy for an innovation process with the American business magazine Forbes that launched a new edition in India. The assignment was to find a way to improve the storytelling methods in their prin-
ted Indian edition.
I was also designing the user experience of an iPad app for the Indian design magazine POOL. The third project was a research project for the Austrian motorcycle manufacturer KTM. The company is designing showrooms to support the launching of new bikes in India. My role was to conduct user research. using methods and tools as observation, interviews and service blueprint.