Poster & Spread - Study of typeface and its creator. Representing the traits and characteristics of the typeface 'Baskerville' in suitable composition and media.
Key direction >>
Baskerville is transitional typeface possess royal, rich, elegant but simple attitude.
I composed the layout in A2 size keeping as much as white space to show its presence and richness. Single colour symbolizes simple, neat, well kept personality and elegance through tail of Q and g.
Double Spreads of in house college magazine.
Visual Narrative: Story on middle child syndrome. - More emphasis on the illustrations, metaphors and developing own style.
Key direction >>
Inconsistent, rough, irregular, second hand, grey,
Media application >>
Posters or display panels for promotion of a book in book store.
Visual essay on Chai (tea) - Documenting and studying various aspect of chai.
Kulhad chai from railway station, vending machine tea in working places, high tea in kitty parties, first interaction with spouse and pre-conceived notions about chai are few of them.
Eventually the entire study and data transformed in calendar as a media.
Poster and Typography - 911 POSTER >> Poster designed for the second anniversary of 9/11 tragedy - WTC disaster. The impact of the event was so horrified that macho man also shattered. This effect will remain on his mind eternally which depicted through the scar and tattoo.
SECONDS JEANS (Academic)
CLIENT >> LEVIS JEANS
Identity designed for ‘Used Jeans’ by Levis - called SECONDS. Application – price tag.
Key direction >> Integration of number 2 and hanger, rusty, ragged, reflection of active youth
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Print & Publication