Anne Clark

American Express Zync Websites - In 2010 American Express launched a new credit card aimed at 25-35 year olds called Zync and asked Digitas to create all digital marketing materials for the launch. While freelancing at Digitas I created ideas for an experiential website introducing the card, along with the main Zync Center, where cardmembers can manage their account.

American Express Daily Wish iPhone Application - American Express teamed with Digitas to develop a platform where cardmembers can receive special offers and discounts on fashion, travel and electronics called the Daily Wish. While freelancing as an ACD/Art Director at Digitas I helped develop the iPhone version of their already existing online store. I oversaw all visual design for the application and presented concepts to the client, working closely with the interaction design department.