Johor Bahru, Malaysia
Jan 2016 - Present (6 years)
Adjunct Lecturer in the Programmes of Diploma in Visual Communication, Bachelor of Fashion Design, Diploma in Business Studies, Foundation in Liberal Arts.
Modules: Colours for Designers, Design Principles, CAD1 for Fashion Drawing, CAD2 & Portfolio for Fashion Design, Business Portfolio, Design Fundamental, Introduction to Multimedia & Web Design
Creative Consultant | Designer
Johor Bahru, Malaysia
2009 - Present (13 years)
References: Tourist Office for Flanders & Brussels | Belgium, China PGA, Xinhua Travel, Western Way, Lectric Group, Enaro (European Network), Yourzine China, Flow Asia, G2 Studio China, Aigo China, SinKao Construction, Family Tales, Nannies on Wheels, National Geographic China, VTi (Institute for the Performing Arts), Dance Trippin
ijie (allied to XO Group Inc)
2009 - 2013 (4 years)
Establish brand identity, develop and execute creative marketing strategy, devise social media and mobile strategy, create off-line marketing mix, design cross-platform and multi-media campaigns, lead creative team, coordination across the value chain.
References: Tiffany & Co., Louis Vuitton, MSN China, Sina China, YouKu China, PGI International, TheKnot, Rayli China, and specialized wedding vendors
Associate Creative Director
2008 - 2009 (1 year)
Manage Creative team, interface with client, develop innovative concepts and design solutions, outline marketing strategy and interactive plan.
References: FAW-VW (Volkswagen), P&G, Olay, SKll, Pantene, Safeguard, Ariel, Vidal Sassoon, Snickers, Pringles, Pernod Richard China (Jacob’s Creek, Martell Noblige), AWI,
Pierre Fabre (Avène), Woolmark, Gillette
Boondoggle / i-merge China
2006 - 2008 (2 years)
Establish brand identity and strategy in China. Manage team members and suppliers, interface with client, develop innovative concepts and design solutions, draft marketing strategy and interactive plan.
References: Tourist Office for Flanders & Brussels | Belgium, Triumph, Sloggi, Jahwa, Organon, Pioco,
Yue Sai (L'Oréal Group), Benelux Chamber of Commerce, Quicksilver, Giorgio Armani
2007 - 2008 (1 year)
Project Art Director
Proximity (allied to BBDO Worldwide)
2006 - 2006
References: Dulux, Air New Zealand
Interactive Art Director
2005 - 2006 (1 year)
Work with creative team, art direction and develop ideas, handle bidding, interface with clients.
References: SVW (Shanghai Volkswagen), Li Ning, P&G, Philips, Yue Sai (L'Oréal Group),
Sociedade de Jogos de Macau
Lecturer & Multimedia Designer
The One Academy of Communication Design
Petaling Jaya, Malaysia
2001 - 2003 (2 years)
Lecture and organize course outlines in Timebased Media, Interface Design, Digital Type, Digital Portfolio, Interactive Media.
Art direction and execute production, handle internal and external commercial projects, produce award-winning works.