Product Design | Whirlpool | Refrigerators - Understand the user preferences in regards to the internals of the refrigerator for the launch of a Bottom Mount Refrigerator in the Indian market.
A Refrigerator that accomodates the preferences of both the vegetarian and the non- vegetarian users of India.
Design Research | Field Museum | Chicago - The objective of the project was to understand the current way finding in the Field Museum, especially in the main hall area where the entry takes place and to understand how the experience affected the experience of th museum visit.
Design Analysis | Note Taking - Notetaking options for the digital world are very few. There are no products that explore the overlap of digital world and people who work on notes as a ritual. But its still a great oppotunity space where the digital world can draw from the strenghts of the physical world of note taking and club it with the convenience and stengths of the physical world.
The objective was to carve out an opportunity area for any stationary/electronic and to find a defined user group as the target audience.
Data Visualization | Visualization tool for the Process of Conceptualization - An opportunity space lies in making a visualization tool that enables ideation and the transition of research analysis into viable solutions.
Solution - A tool that helps capture the process of brainstorming. The tool also helps in databasing the concepts and insights for later projects. This tool would be most helpful in the area of Product, Service and Tangible Designs. Corporates and designers involved in a particular market will also best benefit from this tool.
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Strategy & Research