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West Elm Market

I was lucky enough to be a part of the branding and launch of West Elm's new store, West Elm Market. A "new kind of general store," Market offers beautiful and functional home products in four main categories: kitchen, care & repair, garden and personal care. The branding is simple and fairly utilitarian, yet still charming and a bit quirky. This is a sampling of collateral I've created for the brand, including the grand opening invitation printed on a dish towel, various promotional pieces and cards, shopping bags and gift packaging, branding for the in-store coffee shop, and product packaging. Created in collaboration with my lovely fellow team members Diane Shaw, Arnau Dot Sayos and Alba Hollister-Ruiz.

Alyson Aversa
Graphic Designer New York, NY