LOGO DESIGN
INSTAGRAM: Create imagery for social media.
MENU DESIGN
MENUS
PROMOTIONAL POSTCARDS
MENUS
CACTUS IMAGE: Create a bold visual using one item from the Guacamole menu (cucumbers) and one item from the Cocktail menu (grapefruit)
BULL IMAGE: Create a bold visual using one item from the Guacamole menu (avocado) and one item from the Cocktail menu (chilis)
GUACTAILING DEFINITION #1
GUACTAILING DEFINITION #2
SMILE IMAGE: Create a bold visual using one item from the Guacamole menu (chilis) and one item from the Cocktail menu (classic margarita)
PINEAPPLE IMAGE: Create a bold visual using one item from the Guacamole menu (basil) and one item from the Cocktail menu (mango)
TEXT IMAGE FOR SOCIAL MEDIA
NATIONAL GUACTAILING DAY SIGNAGE, Dos Caminos Soho, NYC
NATIONAL GUACTAILING DAY SIGNAGE, Dos Caminos Soho, NYC
NATIONAL GUACTAILING DAY SIGNAGE, Dos Caminos Soho, NYC
NATIONAL GUACTAILING DAY SIGNAGE, Dos Caminos Soho, NYC
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DOS CAMINOS / GUACTAILING

"Guactailing": A summer marketing campaign for Dos Caminos, a Mexican restaurant with several locations in New York City, featuring a smaller menu with Guacamole and Cocktails for an afternoon lingering over a margarita and some guacamole. The simple, graphic images were developed using one ingredient from the Guacamole menu and one ingredient from the Cocktail menu, reinforcing the "Guactailing" name and concept.

Christina Araya
Principal, Araya Design New York, NY