A revamped design of a classic soda company established in the 1930’s. The stripes and illustrations evoke a retro soda shop feel. By simplifying the type and retaining a monotone color palette a modern look was established.
A concept brand that commemorates the Mexican holiday, Day Of The Dead (Dia De Los Muertos). Iconic sugar skulls (calaveras) and line art drawings mimic Mexican folk art, and reflect the nostalgia of the holiday.
Lulu - A health and beauty publication targeted at makeup connoisseurs. Each issue will be comprised of vibrant product photography and show the more artistic view on cosmetics industry.
Dare To Share - Dare To Share is a fresh twist on the classic childhood game of Truth or Dare. The hot pink and black color scheme symbolizes the femininity and edginess of the content
Addiction Pamphlet - This educational pamphlet is a resource for victims of abuse in the San Francisco Bay Area. The pamphlet is to be distributed to local clinics and treatment centers to make it easily available to the general public. The vibrant colors are to shine light and be inspirational for a dark subject matter. The use of infographics and bold statistics make the content easier to grasp.
Fairest Of Them All - A bath and body fragrance adapted from the tale of Snow White and The Seven Dwarfs’ quote “the fairest of them all”. The flourish patterns add to the luxuriousness of the brand. The mix of serifs and script type were chosen to give a classy storybook feel of the brand.
The Basement - The Basement is a newly founded record label. It’s presence will be a prodominatly online community. Members can interact with artists as well as each other. The lamp symbolizes a metaphorical limelight that will shine on new artists. The type is a san serif with curves that make it unique and trendy. The green logo adds to the electronic and fresh feel of the start up company.
SCRAP sf - Direct mailers to publicize the non profit organization SCRAP (Scrounger’s Center for Reusable Art Parts) located in San Francisco. The brochure was designed to look hand crafted together by scrap materials. By incorporating texture and an abundance of color, it captures the essence of the artists haven in which SCRAP warehouses
Fresh Magazine - A healthy home and well being publication that will enlighten the readers as well as inform them. Articles will consist of healthy lifestyle tips, ways to rejuvinate the mind, body and soul, recipes, life lessons and more. The visually tranquil layout, reflects the easy and inspiring content of Fresh.
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Arianna Fernandez
Recent Graduate sunnyvale, CA